I’am
Sooryajith
Digital Marketer based in Edinburgh.
A results-driven digital marketing strategist, specialising in SEO, performance optimisation, and data-led growth to build impactful, scalable brands.
About Me
I'm Sooryajith, a results and data-driven Digital Marketing professional specialising in SEO, Analytics, and Digital Strategy. Recently graduated with an MSc in Digital Marketing from Heriot-Watt University, I've helped businesses optimise their online presence through strategic content creation, SEO, and analytics-led decisions. My passion lies in blending creativity with data insights to design impactful digital experiences that convert.
“I see digital marketing as a balance between insight and execution. By combining data, strategic thinking, and creative problem-solving, I focus on building digital experiences that resonate with users and perform in real-world conditions. For me, great digital work goes beyond metrics — it’s about meaning, connection, and continuous improvement. I approach every project with curiosity, precision, and a constant drive to do things better.”
My Services
SEO
Improve search visibility through on-page, technical, and content optimisation strategies that drive sustainable organic traffic and higher rankings.
Digital Analytics & Reporting
Analyse digital performance using structured measurement frameworks, event tracking, and KPI reporting to generate actionable, data-led insights.
Outreach Marketing
Strengthen brand authority through targeted outreach, content distribution, and relationship building with publishers, creators, and industry partners.
Paid media Campaigns
Plan and optimise paid campaigns using audience targeting, bid strategy optimisation, and conversion tracking to maximise efficiency and results.
Digital Strategy
Develop integrated digital roadmaps informed by market research, funnel analysis, and performance data to guide sustainable growth decisions.
Web Designing
Support clean, user-friendly website layouts by applying basic UX principles, structure, and content clarity.
From Foundations to Real-World Experience!
Work Eperiance
Digital Marketing Executive |Bigbee Experiance
As a Digital Marketing Executive, I led end-to-end SEO and WordPress optimization. By managing Google Ads and leveraging Google Analytics, I successfully ranked key corporate pages and improved site health while mentoring interns to drive team success.
Freelance
Digital Marketing Consultant
As a Freelance Consultant, I delivered data-driven growth strategies for startups across the E-commerce, B2B, and Education sectors. I specialized in Full-Funnel Marketing, including Technical SEO audits and keyword ranking to improve organic visibility. By implementing structured performance tracking and KPI-driven social strategies, I successfully ranked multiple pages on Google’s first page and enhanced user engagement.
MSc Digital Marketing
Heriot-Watt University
Earned an MSc in Digital Marketing, strengthening my expertise in Digital Marketing Analytics and GA4. Developed strong data interpretation and research skills, building an analytical foundation for solving complex marketing challenges and optimising digital customer experience.
Formal Education
Academics & Training
Diploma – Digital MarketingDigital
Academy 360 | Bangalore | 2023
Bachelor of Business Administration (BBA)
Jain College, Bangalore City University | 2018 – 2021
Higher Secondary Education (CBSE – Commerce Multimedia)
The Indian School, Bahrain | 2017 – 2018
Tools & Platforms I Work With!
Let’s work together
Have a project in mind? I’d love to hear your ideas and create something meaningful together. Let’s bring your vision to life.