Who am I?

My Journey So Far!

HELLO!

I’m Sooryajith, a Digital Marketing professional specialising in SEO and digital marketing analytics, with a strong interest in user experience and interaction design. My journey into digital marketing has been shaped by curiosity, movement across cultures, and a constant desire to understand how people discover, interact with, and trust digital experiences.

From building strong foundations in business and marketing to working hands-on with real brands, my path has been one of continuous learning, experimentation, and growth.

I’m originally from Thiruvananthapuram, Kerala — often called God’s Own Country — where my early years shaped a deep sense of curiosity and observation. My schooling journey then took me to Bahrain, where I completed my higher secondary education, gaining early exposure to a diverse, multicultural environment.

My academic foundation in business began in Bangalore, widely known as India’s IT capital. It was here that I completed my Bachelor’s degree and first discovered my interest in how technology, data, and consumer behaviour intersect. This interest led me to pursue a crash course in digital marketing at Digital Academy 360, where I gained practical exposure to SEO, paid advertising, and content strategy.

I went on to work as a Digital Marketing Executive at Bigbee Experience Management Pvt Ltd, where I handled end-to-end SEO, WordPress optimisation, content creation, and Google Ads campaigns. Alongside this, I worked as a freelance digital marketing consultant, supporting startups and growing brands across e-commerce, education, and B2B sectors — helping them improve search visibility, website performance, and digital strategy.

To deepen my strategic and analytical skills, I moved to Edinburgh to pursue an MSc in Digital Marketing at Heriot-Watt University. I recently graduated, with a strong research focus on SEO, customer effort reduction, and digital customer experience.

Today, I’m focused on refining my craft, learning continuously, and seeking growth opportunities where I can combine data, strategy, and creativity to build digital experiences that genuinely perform.

MSc Digital Marketing

Heriot-Watt University — Edinburgh, UK
2024 – 2026
Focus areas:

  • SEO & Content Strategy

  • Digital Marketing Analytics (GA4, Search Console)

  • Digital Customer Experience (DCX)

  • Research Methods & Data Analysis

Postgraduate Diploma – Digital Marketing
Digital Academy 360 | 2023


Bachelor of Business Administration (BBA)
Jain College, Bangalore City University | 2018 – 2021


Higher Secondary Education (CBSE – Commerce Multimedia)
The Indian School, Bahrain | 2017 – 2018

  • HubSpot SEO Certification

  • HubSpot Content Marketing Certification

  • HubSpot Email Marketing Certification

  • HubSpot Inbound Marketing Certification

  • Google Analytics (GA4) – Beginner & Advanced

  • Google Ads (Display, Video & Shopping)

  • SEMrush SEO Fundamentals

Over the past few years, I’ve worked across corporate, freelance, and consulting roles, collaborating with brands in e-commerce, events, education, and B2B services. Each experience has strengthened my ability to combine SEO, analytics, and user-focused strategy to deliver measurable results.


Digital Marketing Executive
Bigbee Experience Management Pvt Ltd  September 2023 – January 2024

 

At Bigbee Experience Management, I handled the end-to-end digital marketing and SEO strategy for the company’s website and associated brands.

 

 

Key work included:

  • Full SEO ownership (technical, on-page, and content optimisation)
  • WordPress website optimisation and structure improvement
  • SEO-optimised blog creation with multiple first-page Google rankings
  • Google Ads campaign execution and performance tracking
  • Supporting and mentoring marketing interns

Freelance Digital Marketing Consultant

January 2024 – July 2024

 

As a freelance consultant, I worked closely with multiple startups and growing businesses, delivering SEO, analytics, and UX-aligned digital strategies.

 

Clients & Projects:

Dino (dino.co.in)E-commerce SEO & Content Optimisation

Ranked multiple product pages and blog posts on Google’s first page

Improved organic visibility through technical SEO and content alignment

 

Digital Academy 360 (Training Projects)

SEO Audit, Content Creation & Google Ads

Executed a full-funnel digital marketing training project

Applied SEO audits, paid ads, and content optimisation in a live project environment

Education Sector – Local SEO & Content Strategy

Enhanced local search visibility

Improved parent engagement through targeted digital content

B2B SEO & Analytics Setup

Improved keyword rankings

Implemented structured analytics and performance tracking

Let’s work together

Have a project in mind? I’d love to hear your ideas and create something meaningful together. Let’s bring your vision to life.

hello@sooryajithsk.com